HY!!! I am currently doing my BBM from Bangalore University... For my Masters I am interested in going in the field of Packaging... can you please guide me so as to be able to find courses in packaging industry. My contact email is angel_16k@yahoo.co.in Thank you Anjali

Asked by Anjali on 12 June 2008 at 11:29 PM.

Answered by Studyplaces Counsellor College Admissions

Although often ignored, packaging of a product plays a vital role in its promotion and marketing. Therefore, in the competitive market economy, good companies need to emphasize not only in maintaining the quality of the product, but also in attractive packaging. However, making eye-catching packaging is not a layman's task. One needs to be highly creative and keep oneself abreast of the market trends and the required technologies to make the packaging of the product compelling that creates the first impression. Therefore, of late, packaging has become an attractive career option with the set up of various packaging companies in India and other parts of the world. Consequently, the packaging courses provided by various institutes in India have also become popular. Importance of Packaging courses in India: The packaging courses have also gained significance in India as it is very important make the disposable of the packets eco- friendly. Moreover a good packaging of the product is even more important where the product is a food item. Good packaging is also important for proper storage and easy transportation of the products. As a result, the packaging industry has grown tremendously over the years attracting the youth to take up packaging as a career in India. Scope of Packaging Courses in India: The scope of packaging courses has become vast in India with the continuous expansion of customer base and business activities in India. With the popularity of the packaged foods, consumers are increasingly becoming packaged sensitive that has in turn raised the importance of trained professionals in the packaging industry. Candidates who are well versed in the printing and graphic technology would have an edge in the packaging industry as printing and graphics are very important in proper packaging of the products. Packaging colleges in India: The Indian Institute of packaging is one of the front-runners in providing packaging courses in India. Apart from the IIP Mumbai, the Institute of Packaging Technology, New Delhi and the Institute of Mass communication and Media Technology, Kurukshetra University are some of the institutes that are offering various packaging courses in India. Packaging Courses in India: Among the packaging courses in India, the two-year Postgraduate Diploma in Packaging Technology, 3 months Certificate Course in Packaging, Diploma in Packaging Technology, B. Tech in Printing, Graphics and Packaging have attracted the attention of the youngsters. Moreover, one can also pursue distance learning courses and executive programmes in packaging. The Indian institute of packaging offers 18 months correspondence course in Graduate Diploma in Packaging, which is recognized by the Asian Packaging Federation. With packaging becoming an attractive career option students can now have a wide variety of choice when it comes to choosing a career course in India. For more information log on Packaging.